Secrets Shhh

Project Shopfit designed a warm inviting environment where people can view highly crafted jewellery, expertly using lighting and material techniques to enhance the precious metals and stones on display.

ABOUT THE PROJECT

Established in beautiful Noosa in the year 2000 by Co-Founders Jane Meredith and Dietmar Gorlich. Together their combined 30 years of jewellery experience unearthed the awareness that not all women could afford the diamond of their dreams. Secrets was the first Australian company to introduce revolutionary Diamond Simulants set in beautiful fine quality, designs. Secrets Signature Diamond Simulants have since been embraced throughout Australia and the world.

The opening of the first Secrets store brought Jane’s dreams to fruition. Secrets gives women the opportunity to feel equally valued; to be confident wearing beautifully crafted fine jewellery and enjoy the same empowerment as women who wear the most expensive gem stones.

In addition to celebrating life’s moments with classic, timeless designs featuring Secrets Signature Diamond Simulants, Secrets is now also fashion focused introducing beautiful colour ranges and designs straight from the catwalk.

THE BRIEF

To create a warm inviting environment for patrons to view highly crafted jewellery. To highlight the precious metals and stones on display.

THE SOLUTION

Balancing the finishes so as not to distract from the shine and colour of the displayed product. Highly lit white 2PAC display cabinets to make the diamonds on show sparkle even more.

The choice of white on white finishes compliments and highlights the gold jewellery for sale. Wall cabinets mounted at eye level in order to catch the buyer’s attention.

Secrets Shhh